Brand Profile

Since 2007, L.G.R has offered eyewear that is entirely handcrafted in Italy by specialized artisans that maintain traditional methods of production with particular attention to comfort, design, and sustainability.

All frames can bend to adapt to shape without heating, due to their composition of cellulose acetate, a material that is natural and IPO allergenic.

They are polished by hand without the use of solvents or paints, in order to give a silky finishing. L.G.R uses only tempered mineral crystal sun lenses and CR 39 organic lenses produced by the German Group, Carl Zeiss Vision.

Brand History

L.G.R originates from a voyage made to Africa by the founder of the company, Luca Gnecchi Ruscone. On a trip in 2005, Luca visited one of the optical stores in Asmara, Eritrea owned by his grandfather who had once lived in Africa from 1930 to 1970.

There he discovered a box of colonial period sunglasses, which had been imported from Italy 50 years earlier.

Fascinated by the elegant design of the frames, Luca brought the pieces back to Italy. The news of his special discovery was spread, and instantly requests poured in for these unique sunglasses. Subsequently, he tracked down the manufacturers and reopened the same laboratory, which had closed in 1968.

Then he began a small production of the authentic frames, respecting the traditional artisanal methods of the past and using only the highest quality materials.

Brand USP

L.G.R eyewear is entirely handmade in Italy by three artisanal families, who build each frame from start to finish using traditional methods of production in order to deliver a resistant and long lasting product.

The artisanal production of L.G.R preserves Italian values and heritage through hard work by real people who have spent their lives specializing in this meticulous line of craftsmanship in order to deliver a product that achieves excellence through passion and authenticity.

L.G.R produces and uses its own tempered mineral glass lenses and CR 39 organic lenses produced by the German Group Carl Zeiss Vision.

Brand Origin

L.G.R is inspired by Africa and handmade in Italy

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More information

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