Nickelodeon
Brand Profile

Nickelodeon or Nick broadcast is an Indian children’s television network based in Mumbai. It is the Indian equivalent to the American network and is part of Viacom 18. Nick is now a household brand in India. the channel’s live action and animated shows have captured the young audience and is the number one channel in the kids network space.

Brand History

Nick India is available in 4 languages, english, hindi, tamil and telugu making it a widely watched channel across India. the famous icons of the network are Dora the explorer, SpongeBob, Teenage Mutant Ninja Turtles, Ninja Hattori, Motu Patlu and Oggy and the cockroaches to mention a few. Nickelodeon enjoys high brand recall due to its iconic characters who are educational, innovative and inspirational.

Brand USP

Material - The entire collection is made of metal, acetate and Tr90 collection. Design - Extremely energetic, youthful and vibrant in nature. The collection smack of colors and concepts that kids love. Major emphasis on ‘cool’ for the children enables them to have a great love affair with their favourite characters. Durability - Very user friendly and ergonomically correct, the materials that are used are carefully chosen to ensure that children are comfortable wearing the same.

Brand Origin

This brand originates from USA.

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