A brand that identifies with the philosophy of today's generation. Cool and confident IDEE Eyewear sets the wearer apart from the crowd. IDEE Eyewear is a symbol of social acceptance while retaining a sheen of individualism. It has become a tribal totem, a cult of exclusiveness, a trendsetter.
Founded by Ronak Optik India Pvt. Ltd. in 2000, IDEE Eyewear soon became the epicentre of chic-elegance. Marketing high quality eyewear, these iconic products are setting standards in eyewear - reaching out to customers across geographies. Media reflected its leadership status - elevated on ethic-sense and a high street sensibility. IDEE Eyewear is a signature of the company's mandate to evolve fashion into a passion of finesse.
Unisex in appeal, it is classic in its feel and chic in its vibe. It carries in its soul the energy of the youth with the poise of the truly mature. It begins as eyewear, and evolves into a signature of rarity.